Persuasive food advertising aimed at adult dieters


Zena reccomend Persuasive food advertising aimed at adult dieters

Journal of Obesity



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Protecting children from the harmful effects of food and drink marketing


Persuasive food advertising aimed at adult dieters

Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple . [28] These findings show that food advertisers spend large amounts of money targeting children, in an attempt to build brand loyalty and to persuade them to desire a.

Persuasive food advertising aimed at adult dieters

We explore incongruities between the legal justifications for the commercial speech doctrine and the psychological research on how food advertising affects . of whether advertising directed at children or adolescents is protected at all and, if so, whether it is protected to the same degree as advertising aimed at adults.

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Persuasive food advertising aimed at adult dieters
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Description:Abstract In the United States, one third of children and adolescents are overweight or obese, yet food and beverage companies continue to target them with advertising for products that contribute to this obesity crisis. When government restrictions on such advertising are proposed, the constitutional commercial speech doctrine is often invoked as a barrier to action. We explore incongruities between the legal justifications for the commercial speech doctrine and the psychological research on how food advertising affects young people. A proper interpretation of the First Amendment should leave room for regulations to protect young people from advertising featuring calorie-dense, nutrient-poor foods and beverages.

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